This isn’t a course — It’s a community built for you!

Ready to say “YES” to yourself and create the fulfilling life you know you’re meant to live?

Learning to say “YES” to yourself, your dreams, and your desires is a journey of self discovery, healing, and un-learning

You don’t have to do this alone.

Join me and other like-minded women in the Me First Community today, and let’s do this together!

where coaching meets connection

The Me First Community is:

  • A welcoming place for midlife women to grow and support each other as they learn how to say “yes” to themselves

  • A way to have regular coaching support at a low cost (live sessions twice a month!)

  • Full of resources relevant to overcoming people pleasing and putting yourself first

  • A private space where you’ll feel safe

  • An exclusive way to receive personalized tips and accountability

You’re Not Alone If You…

  • Find it challenging to take time for yourself

  • Are often exhausted from giving all your energy to others

  • Feel like spending time on yourself is selfish

  • Are resentful because people don’t reciprocate your niceness

  • Say “yes” when you want to say “no”

  • Walk on eggshells in order to not upset other people

  • Are afraid of being rejected, abandoned, or alone if you say what you think or feel

  • Feel paralyzed when making decisions

  • Have a strong inner critic that makes you feel shame

  • Feel like your commitments are sucking the life out of you

  • Sometimes think that the best part of your life is over and that you’re “too old” to have things be any different

Imagine if all that energy
went to nourishing you

How would your life change if you instead …

✔ Had a nonjudgmental support system you could trust?

✔ Could say “no” without guilt, shame, or resentment?

✔ Started prioritizing your wants and needs?

✔ Taught your brain to encourage — not shame?

✔ Embraced self-confidence and fully believed in yourself?

✔ Liked who you saw in the mirror?

It’s possible for you & change is easier when you don’t do it alone!

a peek into my own story

I’m a coach and certified hypnotist who helps midlife women regain their power

I’ve spent most of my life trying to ‘be good.’

I was taught to be a good girl, be nice, and to do what I was told. This set me up to think that if I wasn’t good, then I was bad.

In my young mind, being bad meant I was wrong, evil, unholy, and ultimately… not good enough.

I believed if I wasn’t good, I wouldn’t fit in or be accepted.

Because I wanted to ‘do the right thing,’ I avoided things that could be viewed as bad… things like disappointing someone, hurting someone’s feelings, saying ‘no’ or speaking my opinion. Anything where I wasn’t considering the other person first.

I learned to not speak up and go with the flow.

I had no idea what I wanted or needed, or what my preferences, deal breakers, and boundaries were. In fact, I didn’t even know that it was okay to express any of that.

So I ignored my intuition and swallowed my truth.

I overlooked commitments and hurts, and morphed myself into whatever shape was necessary to fit into the situation. I put myself on the back burner time and time again.

I learned to be a people pleaser as a way to fit in and be liked. It was the only way I knew to be accepted.

I was in my 50’s before I realized how devastating people pleasing was in my life… work, friendships, family, and intimate relationships were all affected.

Most of all, the disease to please impacted ME. I was lost and didn’t know who I was without someone telling me.

I believed my value and worth came from the approval, validation, acceptance, and praise of others.

I've spent the last decade unlearning the core belief that I had to earn my value. I did this healing through:

  • Taking the steps to empower myself and put myself first

  • A supportive community of people who encourage my growth and new ways of being

  • Professional guidance to teach me that my voice matters. This includes coaches, therapists, retreats, courses, and the CoDA program.

This unlearning is like peeling back layers of an onion. There’s always more to uncover and learn about how empowering and amazing it feels to CHOOSE YOU FIRST!

My passion is guiding women like you to put themselves first. We help the whole world heal when we come from a place of serving others versus pleasing others!

This is why I created the Me First Community – a sacred space for women who are on the journey of saying “yes” to themselves.

We’re here to help you go from

Poisonous self doubt → Clear and confident

Critical self talk → Radical self respect and trust

Judgment → Self acceptance and love

People Pleasing → Strong, healthy boundaries

Real Results for Real Midlife Women

“I just had a hypnosis session with Heidi and I'm blown away by her keen sense to be able to spot my disempowering beliefs regarding my past relationships and how it all tied into the relationship with myself.”

Maria P. | 1:1 Coaching + Hypnosis

“Heidi helped me understand and put practices into place to make sure when I said Yes I would show up all in - only when I am taking care of me can I be my best to be there for others - whether it is family, friends or work.”

Tami B. | 1:1 Coaching Client

“I am "standing tall" now; people are remarking on my "brightness", my vitality and zest for life. And I am only getting started. I wholeheartedly recommend Heidi Gustafson and her program "T.H.R.I.V.E.R.S.".”

Leslie N. | T.H.R.I.V.E.R.S. Group Program

coaching. Community. resources.

Monthly Me First Community Perks:
Get ALL This When You Join!

⭑ 2 LIVE Group Community Calls with Coach Heidi per month

  • 1st and 3rd Wednesday of each month at 5pm Arizona time

  • A deeper dive into topics, such as:

    • Overcoming resentment & judgment

    • Saying ‘no’ without guilt

    • Selfish vs selflessness

    • Radical self trust & acceptance

  • Q&A coaching

  • Recordings of calls

⭑ 1 professionally-recorded hypnosis audio related to the theme of the monthly community calls

By harnessing the power of your subconscious mind, you can much more easily release shame, guilt, resentment, stress… and live your best life!

⭑ LIVE Guest Expert Call every month

Expand your growth by learning valuable insights from other people who support women to live their best lives

⭑ Private Facebook group for the community so that we can connect in-between calls

Change is easier when you don’t do it alone

join a community you can trust

This is a BRILLIANT session!

I'm able to really get back to joy a lot quicker.

Thanks Heidi for all you have done to improve my self confidence, self esteem, boundaries, and my self worth! Life is good!

Heidi is so inspiring!

What a powerful way to change my energy!

Things are definitely evolving. Thanks, I appreciate it, and I CANNOT wait for our next session!

I feel like you took the words right out of my mouth.

So grateful I have had the pleasure of working with you! It's been so transformational!

I feel like you are speaking to me.

Needed to hear this today

I'm noticing some changes on what I really believe is related to our work together. I get worried and anxious and concerned, but then I take my breath, and I'll do the reprogramming.

Become a member to Get ALL of the perks!

2 LIVE Group Community Coaching Calls per month

Private Facebook group for the community

1 Hypnosis Audio Recording per month

LIVE Guest Expert Call each month

Select your subscription by clicking one of the below buttons
👇 Monthly or 3 Months 👇

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Monthly Membership

$111

3 Month Membership

$297

 Community FAQs

  • All the sessions will be via Zoom. (The Zoom link will always be the same and it listed in the member’s page.) The coaching/Q&A sessions will be held the 1st and 3rd Wednesdays of each month at 5pm Arizona state time (time zone conversion depends on Daylight Savings Time). They are approximately 1 hour.

    The Guest Expert of the month calls will differ depending on schedules.

  • Attending the sessions live is best as your presence and participation in the group helps you and the whole group. However, I realize life happens so the sessions will be recorded so you can watch the replay. If you know you won’t be able to attend a session, make sure you submit the form to ask your question and then you’ll get to hear the answer on the replay.

  • Yes, please feel free to share this webpage with a friend so they can see if this community is a good fit for them. I also offer a free surprise gift when you refer someone that becomes a member!

  • You can pay via credit card or Paypal.

  • Yes, you receive a 15% discount by paying for 3 months. Be sure to select the “3 month” option before hitting the sign up button.

    You’ll lock in this price for as long as you remain a continuous member.

    If you decide to leave the community after 10 months, for example, and then rejoin later, you will pay the price that is current at that time.

  • Then you're a perfect fit! If you felt called to this and have read this far, then I believe it's a sign that you're ready for a change in your life. Why wait?

  • The hypnosis audios are an optional tool for you to use on your own. Hypnosis has been proven to accelerate change and therefore is a great way for you to speed up your transformation while on your journey in this community and beyond. You’ll learn more about this tool in the program.

  • I’ll be happy to answer your questions to make sure this is a good fit. Please e-mail me at heidi@masteringmidlifewithheidi.com or DM me on Instagram @masteringmidlifewithheidi

Ready to join the community?

If you’ve made it this far, you know it’s time to start prioritizing your needs. Your health. Your dreams.

Let’s get started →